This branding project was created for a pastry shop based in Antalya, Turkey, covering logo design and packaging design. The goal was to build a refined and memorable brand identity that reflects craftsmanship, freshness, and trust, while positioning the business with a modern and premium visual language. The logo system, typography, and packaging structure were designed to work cohesively across physical touchpoints, enhancing brand recognition and shelf impact. This project demonstrates a holistic approach to bakery branding, food packaging design, and visual identity development for local businesses with global standards.